Taipei (October 17, 2016), Far Eastern New Century (TAIEX: 1402) a global leader in smart textile innovation, design and manufacturing, revealed its new brand marketing efforts at TITAS Taipei 2016. The new brand marketing effort and visual identity highlights the strategic focus to set new standards with leading technologies within its core businesses.
“The release of our new brand marketing and visual brand marks a significant milestone and start of a new era for our company” said Eric Hu, President, Textile. “It clearly illustrates our vision and ambition for the future. After being in business for more than 60 years, we are excited and committed to establish our new brand marketing and strengthen our profile and position in the market.”
The new brand marketing efforts embodies the new FENC® adopting a new brand ideal of ‘Simplifying Complexities, Amplifying Possibilities’.
“We have positioned the FENC® brand to indicate our ambition to be in front with new technology and innovative solutions,” explained Eric Hu. He added, “Our new brand marketing efforts expresses that we believe the full value is only created when we work closely together with our customers to simplify all their complexities and complications and more importantly amplifying new possibilities for their business needs and growth.
FENC® unique and core competence is offering our partners vertical integration, award winning innovations, sustainable eco-friendly global products and solutions and close customer partnerships and customization.
Behind many famous global consumer brands stand FENC®. We want to be more recognized amongst our customers and end consumers. And we believe in growing the profile, value and strength of our brand to better support our customers.
Our innovation solutions and technology like the FENC® DynaFeed™ have won internationally acclaimed awards like the Gold Award at the 2016/2017 Internationale Fachmesse fur Sportartikel und Sportsmode [ISPO] in Munich.
Three years ago, Nike collaborated with FENC on a ‘Waterless’ initiative with the focus to reduce hazardous wastewater discharge into the environment
Just today, we have been awarded by adidas for our pioneer efforts in Ocean Recovery Bottle-to-Bottle recycling, a real credit to our sustainable business development focus and vision of growing our business while caring for Mother Earth.
Customers who have partnered with us know that at FENC® we don’t believe things have to stay the way they are and we are constantly challenging ourselves. We have to evolve; we have to innovate to constantly meet the needs of our customers. Going forward, we will be even more focused, consistent and integrated in our relationships with our customers through:-
We are pleased to have launched this new start successfully at TITAS Taipei 2016, added Eric Hu.
FENC® with its approximately 27,000 employees is a global brand in the textile industry and generates annual revenues of more than USD 7 billion.
To learn more about FENC®, please visit http://www.fenc.com
The FENC® new brand identity is on display at TITAS booth #M106, Taipei, from October 17 to 19, 2016
